Things to Consider When Planning Photo Content for Social Media

Some real quick tips for you today:

• Hire a professesional photog or videographer, and make sure someone from your new media team is there to help coordinate the shoot and ensure you’re getting what you need.

• Consider strategy. If you’re posting daily, plan on taking A LOT of photos while utilizing different scenarios, props and people.

• Keep it real. Adding realistic touches like props and humans (ha!) can aid in giving your photos extra pizazz. If you are using people, make sure you have a diverse group AND outfit changes…I can’t stand when I see the same people in the same outfits on a brand’s feed, it starts to get boring and less engaging.

• Collab. Work with local influencers to add even more diversity to your digital asset collection. Bonus: Often times they have professional photogs at their disposal.

More questions? Send me a note here—one of the services I provide is social media shoot coordination and I LOVE doing it.

Excelsior,

-CJO