A simple campaign with a viral message.
Campaign Name: Broadstone’s Random Acts of Kindness
Client: Broadstone Balboa Park
Summary: The holidays were just around the corner and I wanted to do something lighthearted and memorable that focused on spreading holiday cheer via social media, while highlighting my client’s continual dedication to their residents and surrounding community. This campaign was so well-executed that it didn’t take much to get attention from the media. (Want to know how I did it? Let’s talk.)
Results: Heightened brand awareness of the Broadstone brand name and their involvement within the community by securing organic coverage on 5 top-tier national media websites and their official social media pages.