How Apartment Communities Can Spice Up Their Events for the Holidays

Today’s feature is all about two simple words that can mean a lot: “You’re Invited.”

Over the weekend I was inspired to blog on this topic after a top-notch Halloween-themed open house hosted by one of my clients in San Diego. My client had over 1,000 bodies through the door during their four hour event and it got me thinking…the fall/winter season can be a very important time for resident retention and renewal rates, so it’s essential to not let holiday bustle get in the way of hosting some thoughtfully curated events to impress your current, and prospective, residents. Yes, it may take a little more effort and budget than normal, but it’ll be worth it when your residents and community realize how much your team really cares.

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Halloween Pop-Up for Client Broadstone Makers Quarter

Events are important when it comes to multi-family housing, for multiple reasons. They promote a sense of community for future residents, and they can also help display the lifestyle image you’re trying to build for future residents to see, and hopefully envy. With that being said, community event ideas should encourage those living in your community to come out of their shells, creating a buzz of excitement and increasing engagement. Because ultimately communities who play together, stay together (think increased resident retention). So how can you add a little of that good ol’ razzle dazzle to your open houses and events? Skim this list to get inspired:

  • Collab, collab, collab! You’re trying to attract attention from your community, so why wouldn’t you involve your community as well? While the idea of asking local businesses and vendors to participate in your event may not be new, make sure that you’re including local influencers as well. Make a list of influential channels that align with your target demo, and make sure they’re getting a personal invite. If the event costs money, a discounted or comp’d ticket code, along with a swag bag, can sweeten the deal.
  • Provide incentives. Let’s face it, we all have busy schedules…so sometimes just having an event isn’t always enough to lure people in. Make sure you have activities, contests, and giveaways intertwined into your event itinerary to keep things interesting.
  • Start clubs. The possibilities are almost endless with this one. Have an amazing community kitchen to show off? Start a monthly cooking club with local chefs. Beautiful clubroom? Try a film or book club. Baller fitness room? Gym club with rotating classes and instructors! A few other random club ideas: gardening, DIY floral arrangements or crafting (think holiday wrapping or card making with local speciality stores involved).
  • Give back. ‘Tis the season! There are so many great charitable causes for your community to get involved with. To maximize your community’s outreach, help your residents and leasing team form their own community outreach group. There’s really no limit to the good work you can accomplish when you work together. It’s the feel-good, do-good resident event idea every community should encourage.
  • Turn it into an experience. Some of the most successful apartment community events I’ve had the opportunity to help with have a festival vibe. Find ways to utilize your amenity spaces and available apartments by creating mini scenes or pop-up experiences for event-goers to pop into and interact with.
  • Keep up with the times. Plan your events around the holidays and current happenings. One of my current clients just got done hosting a “Halloween Open House” with talented local artists turning available apartments into haunted scenes and pop-up shops featuring local vendors…it was a huge hit!
  • Optimize the outcome. Make sure you have an organized contact list of everyone who RSVP’d (at least full name and email address)—send thank you notes and follow-up with an invite to an exclusive tour of the property. And with whatever you decide to do, don’t forget to DOCUMENT these events. If you don’t post, did it really happen? But seriously…make sure you have someone on hand who can promote the before, during and after parts of these thoughtfully curated events on your social channels, blog, website, etc. It’s a crucial part to the equation! And make sure the content you decide to post really paints an aesthetically pleasing picture of the lifestyle you’re trying to promote. A good test for this is asking yourself “Does looking at this make me want to be involved or live there?”

If you don’t have the capacity to host an event, try hosting an apartment decor or “lifestyle” photo contest to keep your residents engaged and excited about where they live.

Take these ideas and grow communities out of them—and never be afraid to do something outside the box!

 

Life Update: New Clients in New Cities, Jesus Years, and A New OFFICE (OOFTA!)

Rewind to two months ago on the rooftop of The Row in LA for the Design Week party launch. The skyline is twinkling, the wine is flowing and I’m about one month away from my birthday. I strike up a conversation with who I can now call a new friend, and she asks how I’ll be celebrating this year. My response is simple and rehearsed: “Benihanna because I’ve always loved shitty hibachi, and this isn’t really a milestone birthday or anything so I’m gonna’ keep it low key.” She literally gasps and I’m not sure if I just offended her (perhaps she has a high opinion of Benihanna?). Turns out that’s not why she was taken aback. My new friend goes on to say, “Señorita…did you not know this is your Jesus Year?”

Right then. Well I had no idea what Jesus Year meant at the time, but indeed I do now. Side Note: If  you don’t know what the “Jesus Year” is, I suggest you look into it. It’s more so a lifestyle rather than a religious term (that’s the only hint I’ll give!).

So now fast forward two months and I am living this absolutely lovely JESUS YEAR. YES! I’m welcoming new clients in new cities and signing a lease on a new office space in Little Italy San Diego, with a new team member coming on in the fall.

New Client Details: I’m sooo excited for the launch of my newest client Broadstone on Fifth, opening in downtown Forth Worth this fall. Their hotel-inspired rooftop pool & lounge will have all of DFW trading in their cowboy boots for loafers and Loubs. The property location is just oozing at the seams with character and charm…

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New Office Details:

If you’re local to the area my new office digs will be in a chic little loft space above a highly coveted wellness center and medical spa in Little Italy on Kettner. If you’re not local to the area, all you need to know is that it’s beautiful and I’m so lucky/thankful/blessed to have been awarded the title as tenant. I won’t officially be moved in until mid-August but stay tuned for a little party announcement.

That’s all for now. Thanks so much for tuning in! Happy Jesus Year to all, and to all a good nite.

Life Update: Aesthetic is Life

Wishing everyone a lovely and safe-but-not-too-boring Memorial Day Weekend! And after all of the MDW shenanigans are complete, you will want to lay your little head right here…

33310153_610570445984619_552734055880196096_nClient: Broadstone Makers Quarter

But seriously. I am reveling in the construction progress of my client Broadstone Makers Quarter! The lofty urban design is so swoon-worthy. And it’s only going to get better…

The team at BASILE Studio (the masterminds behind San Diego’s Born & Raised, Ironside Fish & Oyster, Bar Kindred, etc.) is onboard for the amenity and community space collection here. Yowza! Stay tuned…