Some real quick tips for you today:
• Hire a professesional photog or videographer, and make sure someone from your new media team is there to help coordinate the shoot and ensure you’re getting what you need.
• Consider strategy. If you’re posting daily, plan on taking A LOT of photos while utilizing different scenarios, props and people.
• Keep it real. Adding realistic touches like props and humans (ha!) can aid in giving your photos extra pizazz. If you are using people, make sure you have a diverse group AND outfit changes…I can’t stand when I see the same people in the same outfits on a brand’s feed, it starts to get boring and less engaging.
• Collab. Work with local influencers to add even more diversity to your digital asset collection. Bonus: Often times they have professional photogs at their disposal.
More questions? Send me a note here—one of the services I provide is social media shoot coordination and I LOVE doing it.