Over the past couple months I’ve had the honor of working with my client, VINZ on Fairfax, on their grand opening project that took place in LA April 7-8, 2018. I’m calling it a project because it was beyond any party I’ve ever been to—or even heard about for that matter. My client decided to dedicate their grand opening to a huge cultural statement and experience, and I couldn’t be prouder. They brought the soon-to-be-iconic NERO48 pop-up experience to the United States for the first time and it seemed like all of LA was b-u-z-z-i-n-g about it. I mean, even Thrillist & Los Angeles Times picked it up as “Top Things to Do This Weekend.”
But the best part about this project was all the heart and OOFTA put behind it with the NERO48 at VINZ teams. The idea to have a luxury apartment community colloborating with a pop-up market/experience entirely dedicated to contemporary Mexican design/decor, art, fashion, urban gastronomy/libations , wine, music, etc is just genius. No boring tours of empty units. No stuffy presentations. It was ALL FUN- a party with a purpose that had LA waiting at the door (and yes, they got leases out of it, just in case you’re wondering).
Want to know more about how we did it? Drop me a note.