The Subtle Message Behind Pantone’s 2018 Color of the Year

The hue gods have spoken! Pantone has chosen Ultra Violet for the 2018 Color of the Year! What does this mean? Two things: I feel like I’m reliving my childhood Rainbow Brite days and…though subtle, even Pantone wants to send a message about where the future is headed.

VP of Pantone claims “This color wasn’t chosen because it’s regal, though it resembles a majestic shade. It was chosen to evoke a counterculture flair, a grab for originality, ingenuity and visionary thinking…We are living in complex times. We’re seeing the fear of going forward and how people are reacting to that fear.” Pretty powerful (and purple) stuff! #TheFutureIsPurple 

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Photo credit: Associated Press

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