The Subtle Message Behind Pantone’s 2018 Color of the Year

The hue gods have spoken! Pantone has chosen Ultra Violet for the 2018 Color of the Year! What does this mean? Two things: I feel like I’m reliving my childhood Rainbow Brite days and…though subtle, even Pantone wants to send a message about where the future is headed.

VP of Pantone claims “This color wasn’t chosen because it’s regal, though it resembles a majestic shade. It was chosen to evoke a counterculture flair, a grab for originality, ingenuity and visionary thinking…We are living in complex times. We’re seeing the fear of going forward and how people are reacting to that fear.” Pretty powerful (and purple) stuff! #TheFutureIsPurple 

Photo credit: Associated Press

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: