CSR: aka Corporate Social Responsibility! These “cause-related” campaigns can do major things when it comes to defining your brand and letting people know what’s important to you, plus let’s face it…they give everyone the warm fuzzies around the holidays!
Also…don’t let the “corporate” part fool you in CSR. Small businesses can also benefit from all the good feels. One thing that’s universal about CSR campaigning, is that it can (and should) require careful planning. Need an example? Check out this simple but significant feel-good campaign I did a few years back (did I mention it went viral?).
It’s not too late to end your year on a strong note…ask me how.