Being a Badass Is All Good

My friend LP at @palmerpublic posted this quote today and it got me thinking…

Hero

TRUTH! Your customer should always come out as the hero in your story. And if I could add to it, I would say make sure your client never doubts their strengths, and their ability to embolden others with their innate badassery and zest for life (just love that word). ZEST!

Think about all of the revolutionary leaders that are getting mega press right now – if you look at what they’re saying, their social media channels, etc. you’ll notice right away that they aren’t afraid to speak their minds and to no surprise it’s always on the bold side. More of this, please.


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